OUR TEAM

A Los Angeles native, Spencer Price co-founded Halla while studying business at USC. Originally expecting the project to be a “side-hustle” to his studies and internship with will.i.am’s recording studio, he chose to leave both when Halla took off. Spencer is the organization’s principal dealmaker, responsible for relationships with grocery and restaurant partners, data providers and investors.

Spencer Price

Co-founder, CEO

Henry Michaelson co-founded Halla while studying computer science at UC Berkeley. He is responsible for constantly improving Halla’s machine learning algorithm and for internal leadership, especially with respect to technology. Henry’s previous projects include machine learning based classification of supernovae in the UC Berkeley Astrophysics department, a speaking role in the Warner Brothers blockbuster comedy Project X, a three year stint as lead guitarist for Joe Banks, and a patented algorithm that has distributed over $7M in awards to mobile gamers.

Henry Michaelson

Co-founder, President & CTO

A Los Angeles native, Gabriel Nipote co-founded Halla while studying economics at UCLA. He brings to the table a deep belief in the agile value of experimenting to create solutions that users authentically need, and the entrepreneurial value of constant self-education. In Halla's early days, that included rolling up his virtual sleeves and learning to code from scratch; These days, Nipote focuses on operations and business development.

Gabriel Nipote

Co-Founder, COO

Jasper’s background in sales, business development, and customer support across food and technology industries uniquely positions him to understand the needs of Halla’s client base of grocery and food outlets. His daily responsibilities center around understanding the pain points of Halla clients and always improving the product to meet the challenges of the modern grocery marketplace.

Jasper Steendam

Director of Sales & Client Operations